Helping healthcare practices stand out online
Your practice brand and marketing doesn't have to be so...sterile
Or yet another item on your to-do list after a long day
You started your practice to help and heal people, not manage your marketing.
But you need people to find and choose your practice so you can:
apply all those years of education to diagnosing and healing.
make a difference in patients' lives and also make a living.
spend your precious free time enjoying life, not learning Wordpress.
And maybe you want to create a brand that stands out from the crowd.
Like a flamingo in a flock of pigeons...
What if you didn’t have to worry with brand consistency, optimizing your SEO, or promoting that new service line? What if you could get strategic practice marketing without having to hire a full-time marketing director?
Think of what you'd do with all that time...
My name is Janda - pronounced like Panda - and I'm an experienced healthcare marketing director, strategist, and copywriter, here to help you get more patients into your practice, optimize your digital presence, and maybe even have some fun along the way.
Which One Are You?
The Time-Pressed Provider
You went through all those years of med school, residency and training to help and heal patients - not manage your practice marketing. So why are you building your website or figuring out Google Ads in between cases and consults?
Let me help.
The Maxed Out Marketing Director
It's only 9am and you've already fielded a request to delete that negative review from Facebook, presented your ad campaign strategy to a room full of white coats, and found the two week notice from your physician liaison who's moving on to greener pastures. Practice marketing is not for the faint of heart.
The Harried Healthcare Copywriter
You've carved out a niche in the healthcare space, but the demands of content creation are mounting and you could use extra support. Is there anyone out there who gets this niche? Yep. There is. Check out the Brand Health Club.
Maybe you are a doctor or dentist looking to help more patients, a nurse practitioner starting a practice, or a therapist helping people come out of the fog of 2020.
Or maybe you lead a team of designers, writers, and liaisons for a health system or perhaps you're a practice marketing dept. of one (I feel your pain.)
Whichever label fits you best, there’s one thing for sure -
your practice needs patients.
And patients have to be able to find you, connect with you, and pick up the phone or click that magic button that sends an appointment request and choose you. Referring doctors need to be able to know you are a trusted partner that will take care of their patients.
Before the world wide web there was a lot more in-person relationship building. And don’t get me wrong, that is still important.
But the new landscape includes a digital world where people turn to find the answer to their latest question.
My goal is to make their answer YOU.
How'd you get the name Janda?
My mom had a friend with the name when she was growing up, so she decided to pass it on to me.
What's with the panda?
My kindergarten pals dubbed me Janda Panda and I've been using it to help pronounce my name ever since.
I'm a Florida native-turned-Tennessean so I love sweet tea and have a slight obsession with the beach. And flamingos.
When I'm not working, you'll find me playing with my kids, singing, reading, or frolicking in the sun.
Favorite karaoke jam: I Wanna Dance With Somebody
Favorite game show: Jeopardy
Most treasured possession: my Steinway piano handed down from my beloved grandmother
Hi, I’m Janda - it’s like panda with a ‘j’.
I spent my school years studying the ins-and-outs of communication, journalism, storytelling, video production, and marketing and then nearly two decades putting it into practice at a tv station, employee benefits broker and a large surgical practice.
Some days I wish for the simpler times of a home phone and a Rand-McNally atlas in the car.
But we’ve moved on to a digital landscape that is crucial for business success, including medical and dental practices.
And I’m guessing that’s why you’re here.
When you work with me you'll get>>>
An experienced professional who understands the unique dynamic of medicine, navigates the digital marketing realm, and works well under pressure.
Serving as the marketing director of a multi-specialty, multi-site surgical practice has allowed me to get to know all facets of how a practice operates.
No pun intended.
A right brain creative that translates left brain science so your target audience understands clearly what it is you do, and why you're the best choice.
I may not be able to remove a gallbladder, but I can take the clinical speak out of your messaging and replace it with readable words.
A writer and designer who appreciates words and colors, fonts, photos, graphics, and layout that support the message.
You get targeted messages that look great.
I can't wait to help you polish your brand, get your website in tip top shape and implement those ads and emails to keep patients coming back.
Brand Health Checkup
Let's take a listen to the ole ticker and see how your online presence stacks up.
Is your brand all over the place? Do you have a consistent voice and style on your website and social? Are your webpage titles and meta descriptions optimized for SEO so future patients can find you? What are people saying about you in reviews on profile platforms?
I'll dig in and see what we're working with.
Let's make your practice findable, readable, and preferable.
Google and Social Ads
We'll work together to figure out what you need and how I can help.
Whether you need accountability to get projects done or another marketing brain to help you work through ideas, peer coaching is the way to go.
We'll hop on a call either once or in designated intervals and talk through your tasks and get things done. Sometimes you just need a nudge to move in the right direction.